A common question that is asked about direct mail includes the following; how many times should a business mail the same offer to potential prospects?”
That is a great questions. In most cases, an every door direct mail piece should be mailed at least three times. Similar to online advertising, impressions are not only critical, they are also very important in generating ROI. It also builds business tract with customers by seeing the business repeatedly.
Depending on the business and industry, some may use direct mail more often. These businesses tend to be insurance companies, pizza chains, lawyers, dentists and salons.
Any marketer will agrees, frequency is the key to success. Direct mail can help business and grow their tract and brand awareness.
The first impression of the direct mail piece is direct to those who are unaware of your products and services. The second direct mail piece can turn them into prospects while the third direct mail piece can make them into a customer.
With multiple EDDM postcard campaigns, the business can turn unaware customers to customers is a short period of time.
Choose the appropriate route and watch your business grow. Business owners and marketers are able to send up to 5,000 mailing pieces a day per route. Keep in mind, if they direct mail pieces offer a special, it’s easy to track the response rate. Change up the message, this will also help business track their results and determine which campaign worked best.
Choosing a design can be challenging, contact a printing company that offers design services. Also, make sure the online printing company is familiar with the EDDM requirements by the USPS.
