EDDM, which is also known by business marketers as every door direct mail, is a marketing services that’s offered by the USPS for small businesses. Including EDDM into a marketing campaign is ideal for increasing the awareness of your business, products, services and promotions.
Rather than using email campaigns or purchasing a mailing list, EDDM allows a business to reach a specific targeted audience by choosing a mailing route or zip code offered by the post office. This takes the guessing our of the equation making it easier to pin point customers and potential customers.
Choosing every door direct mail is a great option for business a small list of small businesses that may benefit from using every door direct mail.
Restaurants
Pizzerias, bars and ice-cream parlors are great examples of restaurants that would use printed EDDM postcards. More here: http://www.primocards.com/EDDM-Postcards.aspx These business are location based which makes it easier to used EDDM because you’ll be able to choose routes close to the restaurant. What to include on the postcard? Include a menu, portions, calendar of events or more. Think of something that would benefit your customer and want them to visit your restaurant.
Dry Cleaning
No one likes to travel far to get their dry cleaning done. With the help of EDDM, dry cleaners can promote close to their store location. Similar to restaurants, try to include a special or promotional deal that would entice the customer to visit your location.
Beauty Salons and Spas
Increase foot traffic with the use of every door direct mail postcards. Beauty Salons and Spas can include specials for their services throughout the year. There are a lot of services that’s available and with the use of EDDM, the business can include information on a variety of their services that customers may not be familiar with or didn’t know they were offered. Include different offers associated with the postcards and determine which special is working and determine the best mailing route too.
Dentists
Similar to the above businesses, dentists are located throughout the city and using EDDM will help by reaching a targeted audience. Not everyone needs a dentist, but if a deal or promotion is included, the customer is more likely to hold on to the postcard and use it when needed. Also, if possible, include a payment plan as this may increase the foot traffic.
Above are a few businesses that can benefit by printing EDDM postcards and including them into a business marketing campaign. Before looking into using EDDM, take time and reach out to an online print company that specializes in printing every door direct mail postcards. They will not only be able to help you with printing, they can also help with making sure the USPS requirements are met. Good luck and get ready for your businesses traffic to increase!