Printing every door direct mail is an easy marketing tool, but it may not be best for your marketing situation. There is a difference between every door direct mail and targeted mailing.
Below are the differences of the two marketing tools.
Every Door Direct Mail
There are a lot of ways a business can utilize EDDM postcards in their marketing campaign. EDDM is great for targeting particular neighborhoods. For example, your business is a local bakery. You want people to know about your bakery and items that you offer. You’ll want to reach as many people as you can to inform them of you new business.
EDDM makes perfect sense as you can target a zip code radius of your business and it can cost as little as 16 cents per piece. EDDM hits every mailbox and it doesn’t require a purchased mailing list. A business is able to print at least 200 postcards and can not exceed 5,000 postcards per day. It’s a cost effective marketing tool.
There are a variety of sizes and finishes offered to compliment your design. Choose an online print company that specializes in EDDM and follow the proper printing requirements will save you time and money.
All sorts of business can benefit from using every door direct mail such as lawyers, pizza restaurants, car dealerships, real-estate, dentists and more. EDDM allows a business to include a new menu, schedule of events, specials, coupons and sale items. Research showed that coupon received in the mail have a 35% redemption rate! Target yo marketing initiatives and watch your business grow overnight!
Target Mail
If your business doesn’t need to cover an entire neighborhood, you may want to look into target mail rather than printing every door direct mail postcards. Sometimes EDDM isn’t the right form of marketing.
If you are wanting to target a specific type of customer, direct mail is the best opportunity. For example, if you are a high-end boutique targeting middle-aged women shoppers, target mail is ideal for you marketing plan.
Mail to each and every household within a particular zip code wouldn't seem sensible, because many recipients wouldn't be thinking about what you're offering. This can be a case where developing a targeted mailing list maybe the perfect solution. You can even personalize your printed postcard together with the recipient's name. Similar to EDDM, you’ll want your message to be clear and concise so the customers reads your postcard.
Before choosing EDDM or target mail, make sure you understand who you want to reach along with the message. If you’re not sure about EDDM, contact a printing company that specializes in EDDM, they will be able to help and answer any questions. For general information, you can view the USPS website about EDDM.