This is a 24 hour a day, 7 day a week world. People are inundated with options at every turn. Most people will turn to the Internet to find what they need before they look anywhere else for anything they can't get locally. Pizza delivery, for example, is not primarily an Internet business because customers are local and already know where they want to go.
No one travels hundreds of miles for a haircut and car repair is generally something that has to be located within towing-distance to be useful. The old ways are the best ways for neighborhood businesses that rely on local traffic--direct mail that targets a zip code or a delivery route will have very positive results. Today, you can reach everyone with an EDDM campaign for local businesses. Learn more about EDDM postcards, including the sizes offered from an online printing company.
Every home, apartment and business in the region receives material with Every Door Direct Mail (EDDM). Rather than depending on a specific mailing list, every resident in the area is sent the same sales information, generally as a colorful postcard. Products and services that are not particularly specialized and might benefit the vast majority of residents in the area will be the best candidates for EDDM. While most people will order a pizza at one point or another, not everyone collects coins or builds model airplanes, for example--pizza delivery postcards can expect a higher return because they appeal to a wider audience.
Is it right for your business? The success of any direct mail campaign can be effected with careful planning. Although it is more expensive to print, color will be more eye-catching and the increase in cost will be balanced by the expected increase in returns. Many customers feel a sense of community when they see that a business is local so a small map is a good idea, not only to ensure that the customers know where to go but to encourage more of them to visit "their" neighborhood location. Anything that encourages people to bring the card with them, such as a coupon or possible drawing entry, will translate into more people saving the card rather than throwing it away.
Businesses should manage their expectations, however. Between 10 and 70 customers can be expected for every 1000 postcards as the usual return rate is between 1% and 7%. 3%-5% return is most common and the effects are usually short term. Customers responding to a postcard will usually visit in the same week they received the card--long term success will depend on either continuous repeat mailings or a more targeted long-term strategy. Find out more information about Every Door Direct Mail.
A multifaceted approach will usually be the most successful for any business and owners should be prepared to customize their approach for their particular industry and customer base. For those who do not have a specialized demographic and who rely on local customers, EDDM can bring immediate results. Designing and printing postcards are the first step--businesses can see exactly what they can expect from their neighborhood within a few days of their first mail-batch.
No one travels hundreds of miles for a haircut and car repair is generally something that has to be located within towing-distance to be useful. The old ways are the best ways for neighborhood businesses that rely on local traffic--direct mail that targets a zip code or a delivery route will have very positive results. Today, you can reach everyone with an EDDM campaign for local businesses. Learn more about EDDM postcards, including the sizes offered from an online printing company.
Examples of using Every Door Direct Mail
Every home, apartment and business in the region receives material with Every Door Direct Mail (EDDM). Rather than depending on a specific mailing list, every resident in the area is sent the same sales information, generally as a colorful postcard. Products and services that are not particularly specialized and might benefit the vast majority of residents in the area will be the best candidates for EDDM. While most people will order a pizza at one point or another, not everyone collects coins or builds model airplanes, for example--pizza delivery postcards can expect a higher return because they appeal to a wider audience.
Is it right for your business? The success of any direct mail campaign can be effected with careful planning. Although it is more expensive to print, color will be more eye-catching and the increase in cost will be balanced by the expected increase in returns. Many customers feel a sense of community when they see that a business is local so a small map is a good idea, not only to ensure that the customers know where to go but to encourage more of them to visit "their" neighborhood location. Anything that encourages people to bring the card with them, such as a coupon or possible drawing entry, will translate into more people saving the card rather than throwing it away.
Businesses should manage their expectations, however. Between 10 and 70 customers can be expected for every 1000 postcards as the usual return rate is between 1% and 7%. 3%-5% return is most common and the effects are usually short term. Customers responding to a postcard will usually visit in the same week they received the card--long term success will depend on either continuous repeat mailings or a more targeted long-term strategy. Find out more information about Every Door Direct Mail.
A multifaceted approach will usually be the most successful for any business and owners should be prepared to customize their approach for their particular industry and customer base. For those who do not have a specialized demographic and who rely on local customers, EDDM can bring immediate results. Designing and printing postcards are the first step--businesses can see exactly what they can expect from their neighborhood within a few days of their first mail-batch.
